This marketing campaign for Essential Practices in meetings Management targeted young meeting planners. The unique campaign found inspiration in pop art; a bit Warhol, a bit comic book, by utilizing textures, language, and treatments to resemble exactly that. Each label was costumed made and photographed for the campaign. The different labels allowed the campaign to showcase some of the learnings attendees were going to get out of the workshop.
Skills: conceptualization, copy writing, illustration, typography, photography
The Chronicle was preparing to launch it's iPad application and needed in-app and web landing pages designed to generate downloads. The marketing Web pages were branded along with the print and Web ad campaign utilizing a clean background, sharp typography, emphasizing the capabilities of the application, and making choices clear for the user.
This is was a way to say thank you to clients who hired me to do freelance design work. The gift packaging included a transparent box with 4 greeting cards wrapped up in a letterpress label. Illustrations and lettering was hand made.